How to Leverage Arabic Content on Social Media in the GCC

Arabic being the predominant language spoken and written across the GCC region, it is very, very important to work with a credible content creation agency in Dubai to maximize engagement, visibility, and brand loyalty. There are more than over 60 million Arabic-speaking users across the UAE, in Dubai, Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, etc. and if you are looking to target Arabian customers, the social media campaigns must speak in the language of the audience. This is where the  content creation services in Dubai from Social Media Marketing are going to help you. In this blog, we will observe closely how the agency, with their knowledge and expertise can strategically use Arabic content on social media to engage with the customers and enhance brand presence in the GCC. Read on further to know more. 

The reason why Arabic content matters in the GCC

It is true that most educated Arabic population can speak good English, but when your content is presented in their native language, it becomes a presentation that’s deeply intertwined with the region’s culture, values, and traditions. When businesses create posts and content in Arabic, it exhibits authenticity,and trust, and this has a much higher chance of resonating with local audiences. In fact, even though they are familiar with English, the internet users in the GCC prefer Arabic content when browsing through their social media,  especially shoppers and browsers in the entertainment, lifestyle, and business sectors. Audiences feel a stronger connection to brands that talk in their language, and the engagement rates are also likely to be higher. 

So what strategies do a content marketing company in Dubai use to leverage Arabic content effectively?

1 Create Culturally Relevant Arabic Content using MSA

Rather than translating English content into Arabic, make sure the content and message localize your messaging. You can start with MSA or  Modern Standard Arabic  for formal posts—announcements, product launches, and cleverly integrate local slang and expressions to make your content more relatable and engaging.  This will definitely be appealing to the GCC audience.

2. Optimize Content for Arabic Search Queries through Arabic SEO

Arabic SEO by optimizing your hashtags, keywords, and captions in Arabic will improve your brand’s visibility online. Arabic keywords in captions and posts for discoverability will bring your brand to the spotlight when shoppers actively search for your products/services. 

The best way to do this would be to combine Arabic and English hashtags strategically to attract both native and English speaking audiences.

3. Collaborate with Arabic-Speaking Influencers

Influencer marketing is extremely effective and powerful in the GCC, and it is important to work with a few Arabic-speaking influencers to develop trust and credibility with local audiences. You can collaborate with them for product reviews and promotions, and they will share your Arabic social media campaigns.

4. Arabic Video Content for Maximum Engagement

Arabic video content on TikTok, YouTube or Instagram Reels add relatability, and drive engagement.  Viewers connect emotionally with the brand through storytelling and humor, and add in  interactive Arabic video polls and Q&A sessions to make it more powerful.

Expand your reach and build trust with your Arabic audiences by working with Social Media Markting’s  content creation services in Dubai, and your brand can definitely unlock deeper engagement and sustained growth. 

Connect with their content marketing in Dubai services today!